Susana Lugo Ruiz is an executive coach, consultant, and experienced business leader based in Madrid.
She currently serves as Director at ToEXECUTIVE, and since 2025, she has also been the Managing Partner of ISG International Service Group for the executive search and human resources division.
With a background in economics and extensive experience in business development across Europe, she specializes in coaching and consulting for companies, senior managers, and executives, including those at the C-suite level, focusing on leadership growth and organizational challenges.
Her clients include both public and private sector organizations, with particular expertise in multinational companies and the healthcare industry.
Susana Lugo
Expertise and specialisation
Susana uniquely combines deep knowledge and extensive experience, which enables her to confidently address professional development, consulting, and people’s well-being within companies and organizations.
She offers executive coaching, mentoring, executive search, and psychotherapy services for leaders, helping to enhance the personal and professional growth of executives and teams.
Company management and business
Human resources
Health management
Executive coaching
Psychotherapy
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Her history
After +20 years experience in various business roles , including business development and management positions within companies and multinationals such as AXA Seguros, Grupo Santillana, DHL, MRW, Serunion or CHEP, decided to become a certified coach in the UK and started her practice as anexecutive coach in Madrid in 2018.
In the same year, she founded ToEXECUTIVE, his own business project on coaching, consulting and wellness services.
Professional career
Education and credentials
- Executive Coach in Madrid certified by Tavistock Consulting in London, UK programme accredited at senior practitioner level by the European Mentoring and Coaching Council (EMCC).
- She has multiple Masters Degrees including Health Management from UDIMA, Commercial Management and Marketing at ESIC and Human Resources at UAM.
- She is also a member of the Colegio de Economistas de Madrid, CEMAD (member no. 29.501)
- He has developed several executive programmes at business schools such as IESE, ESIC, IE and ESADE .
- She has completed 95% of the Bachelor’s Degree in Psychology at UNED (National University of Distance Education) and is currently working on his Final Degree Project (TFG). She is registered as a student member at the Official College of Psychology of Madrid (COP), no. EAM-00915
- In addition, she is accredited as a psychotherapist in Spain, after more than 15 years of training in programmes in Spain, United Kingdom and Switzerland, by the SpanishFederation of Psychotherapists Associations FEAP
Work experience
- More than 25 years of experience in various business roles, including business development and management positions within multinational companies.
- Founder and director at ToEXECUTIVE, coaching, consulting and wellness services ( 2018)
- Founder and director of Bienestar Psicoanálisis, where she provides psychotherapeutic services to individuals and couples (2016).
Your executive and business coaching services
Susana offers executive coaching sessions in Madrid , both face-to-face, in Company, as well as online , adapted to the individual needs of professionals and companies. Her coaching focuses on:
- Leadership development
It helps executives to improve their leadership skills.
- Professional coaching
It guides professionals in their career transitions or career advancement.
- Organisational change
Helping companies to manage change effectively.
Notable contributions
- Presentations
Susana has made presentations at various conferences, particularly related to leadership in the field of health, aimed at medical specialists in the public health sector.
- Publications
He has contributed articles on executive coaching and organisational perspectives to professional journals.
Publications and media appearances
2025 – RR.HH Digital magazine
2024 – RR.HH Digital magazine
2023 – RR.HH Digital magazine
2022 – RR.HH Digital magazine
2021 – Interempresas Magazine
2023 – RADIO COPE: Interview with LA NOCHE Programme
Location
Executive Coach in Madrid
Her coaching practice is based in Madrid (Castellana-Salamanca) where she also offers online coaching to clients in Spain and internationally.Salamanca) where she also offers online coaching to clients in Spain and internationally.
Information and reservations
What is executive coaching?
Executive coaching is a personalised and collaborative process designed to improve the leadership skills and performance of leaders, managers and professionals within an organisation.
Executive coaching is therefore a powerful tool for leadership development, that offers support and helps executives navigate the complexities of their roles and drive organisational success. the complexities of their roles and drive organisational success.
Who are your clients as an executive coach?
In this regard, your executive coaching services can be beneficial to:
- Companies and organisations
- Leaders and C-suite level
- Directors and middle management
- High-potential employees preparing for leadership roles
- The health and healthcare sector
Information and reservations
Coach, consultant, mentor
The information about coaching, mentoring, and psychotherapy services, as well as their base prices, is available on the corresponding pages of this website.
