Our coach and director

Executive Coach in Madrid

Susana Lugo

Susana Lugo Ruiz is an executive coach in Madrid and an experienced manager.

Shecurrently works as a director at ToEXECUTIVE.
Trained as an economist and with extensive experience in business development at European level, specialises in coaching and consulting for business, managers and executives, including the C-suite, focusing on their leadership and organisational challenges.

His clients span both the public and private markets, specialising in multinational companies, and the healthcare sector.

Expertise and specialisation

Above all, Susana has a unique combination of knowledge and experience, which allows her to cover the professional development and wellbeing of people in companies and organisations.

She offers her services in executive coaching, consulting and executive psychotherapy.

Company management and business

Human resources

Health management

Executive coaching

Psychotherapy

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Her history

After +20 years experience in various business roles , including business development and management positions within companies and multinationals such as AXA Seguros, Grupo Santillana, DHL, MRW, Serunion or CHEP, decided to become a certified coach in the UK and started her practice as anexecutive coach in Madrid in 2018.

In the same year, she founded ToEXECUTIVE, his own business project on coaching, consulting and wellness services.

Professional career

Education and credentials

Executive Coach in Madrid certified by Tavistock Consulting in London, UK programme accredited at senior practitioner level by the European Mentoring and Coaching Council (EMCC).
She has multiple Masters Degrees including Health Management from UDIMA, Commercial Management and Marketing at ESIC and Human Resources at UAM.
She is also a member of the Colegio de Economistas de Madrid, CEMAD (member no. 29.501)
He has developed several executive programmes at business schools such as IESE, ESIC, IE and ESADE .
At present, she is in her final year of the Psychology Degree at the UNED, being associated as a student to the College of Psychology of Madrid (EAM nº 00915).
In addition, she is accredited as a psychotherapist in Spain, after more than 15 years of training in programmes in Spain, United Kingdom and Switzerland, by the SpanishFederation of Psychotherapists Associations FEAP

Work experience

More than 25 years of experience in various business roles, including business development and management positions within multinational companies.
Founder and director at ToEXECUTIVE, coaching, consulting and wellness services ( 2018)
Founder and director of Bienestar Psicoanálisis, where she provides psychotherapeutic services to individuals and couples (2016).

Your executive and business coaching services

Susana offers executive coaching sessions in Madrid , both face-to-face, in Company, as well as online , adapted to the individual needs of professionals and companies. Her coaching focuses on:

Leadership development

It helps executives to improve their leadership skills.

Professional coaching

It guides professionals in their career transitions or career advancement.

Organisational change

Helping companies to manage change effectively.

Notable contributions

Presentations

Susana has made presentations at various conferences, particularly related to leadership in the field of health, aimed at medical specialists in the public health sector.

Publications

He has contributed articles on executive coaching and organisational perspectives to professional journals.

Publications and media appearances

2023 – RR.HH Digital magazine

Bringing managerial competences into Spanish healthcare

2022 – RR.HH Digital magazine

The organisational perspective in the practice of executive coaching

2021 – Interempresas Magazine

Facilitating professional development. Executive coaching services for supply chain companies

2023 – RADIO COPE: Interview with LA NOCHE Programme

Challenges in managing intergenerational teams

Location

Executive Coach in Madrid

Her coaching practice is based in Madrid (Castellana-Salamanca) where she also offers online coaching to clients in Spain and internationally.Salamanca) where she also offers online coaching to clients in Spain and internationally.

Information and reservations

What is executive coaching?

Executive coaching is a personalised and collaborative process designed to improve the leadership skills and performance of leaders, managers and professionals within an organisation.

Executive coaching is therefore a powerful tool for leadership development, that offers support and helps executives navigate the complexities of their roles and drive organisational success. the complexities of their roles and drive organisational success.

Who are your clients as an executive coach?

In this regard, your executive coaching services can be beneficial to:

Companies and organisations
Leaders and C-suite level
Directors and middle management
High-potential employees preparing for leadership roles
The health and healthcare sector

Coaching services

Business Coaching

Executive Coaching

Career Coaching

Coaching for physicians & healthcare

Information and reservations

Coach, consultant, mentor