Coaching services work and are valued in mature markets such as the UK and France, whereas they generate mistrust and do not take off in the Spanish market I will try to support this proposition based on my experience as a coach in Madrid and London
Coaching in Spain
The coaching market
It seems that almost every goal can be solved by coaching. A coach can be anyone, but few really know what coaching is. Coaching is a catch-all for consultancy, training, personal therapy, human resources advice, inspiration, dieting and stress relief, talks and lectures, team leadership… In reality, however, coaching is a practice that originated in the world of sport. Later, it was extended to the professional world in the Anglo-Saxon world as Executive Coaching until it ended up “everywhere” with dubious rigour in Spain.
Modalities and qualification
I indicate, making a parallel with the branches of current academic psychology and other areas of knowledge, what coaching should contribute in order to be grounded.
- Executive coaching: organisational consultancy, human resources + psychology + business administration
- Life Coach: clinical psychology + psychotherapy
- Educational coaching: educational psychology + pedagogy
- Sports Coaching: psychology of sport and physical activity + physical education
- Health coaching: health psychology + medicine
- Nutritional Coaching: medicine + nutrition
Coaching yes, coaching no
What coaching is for
In my experience as an executive coach, above all, coaching is a useful tool for the learning and acquisition of competencies of individuals and teams in the professional, business, academic and sports development fields. In addition, it can be combined with the learning offered by mentoring and quality training A powerful methodology but limited to these areas of work What is executive coaching for? areas of work summary
- Professional objectives
- Career
- Acquisition of competences
- Leadership
- Team development
- Reflection and career transition
- Strategy and change
- Efficiency
My coaching practice with clients integrates psychodynamic coaching with the ICF GROW model within business organisations.
When not to hire coaching
Thus, coaching can never be the object of health, clinical or psychotherapeutic (treating health, nutrition, anxiety, other emotions), firstly because of legal health issues, and secondly because of the training required of the professional. Nor is it consultancy, information, advice, presentations, mediation, training. However, the lack of ethics, responsibility or sheer ignorance of many coaches – even when they have good will – leads them to offer to work with clients in areas for which they are not qualified. I believe that it is equally the responsibility of the client to inform themselves and to purchase these coaching services properly.
Our services
At ToEXECUTIVE, we offer Coaching Services to companies and professionals, focused on the professional and business environment. We are qualified and have easily verifiable experience to do so.
Find out more
Consulting, Leadership and Talent
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